We have worked together with Perez Lloveras law firm for rebuilding their branding based on what they had had. We have given a more fresh and modern look to their logo and some branding items. As the law industry is such a a traditional one and creating something new could have been counterproductive, we decided to make slow-motion changes.
Starting with logo, colors and other branding things we started our branding work. Later on, we refresh their current website. We believed that it was more productive to refresh it and give it a new look rather than building a new one. And finally, we refresh their social networks channels.
It is not an easy thing to do to refresh branding in such a traditional company, specially when customers do not expect it to be like that.